One of the characteristics of a successful organisation is engaged teams. They dedicate their time and efforts in making sure the company hits its objectives within required deadlines. They are also effective in cooperating with their colleagues whenever they need to collaborate for a project. This makes sure you have a competitive team that can rise to any occasion. The main factor for this is the communications strategy that employers implement. Effective communication allows managers and leaders to delineate tasks, establish goals, and implement policies fluidly. There is no room for miscommunication because of the strategies they apply.

How do you improve your communications strategy?

 

Identify the Ideal Delivery Platform

Choose the best platform to deliver the message you want and improve your communications strategy. You have plenty of tools to choose from when it comes to communicating with your employees. You can send an email blast, newsletter, Microsoft Teams, and/or schedule a face-to-face town hall or meeting to discuss the strategies you want to enforce. If you want your team to review your policies at their own convenience, you can send a long email, video, and/or newsletter. This allows them to study the nuances of your strategy and ask questions if they want clarification. An in-person discussion or town hall meeting is an ideal way to disseminate information about your communications strategy. This approach adds all the other important factors to convey your message such as body language, facial expression, and tone of voice.

 

Transparency is Vital

Improve your communications strategy with transparency. Tell the truth and provide complete details about the strategies and policies you want. However, if there is information you can’t share with everyone in the organisation, tell them about it. This builds trust within your company and even if your employees don’t have all the details, they’ll appreciate your transparency. If your trustworthiness is high in the minds of your team, they are likely to support the communications strategy you implement.

 

Make Consistency a Priority

When you decide to improve your communications strategy, you should be consistent with your messaging. Align it with the values and vision of your organisation. Doing so enables you to foster a stronger team mentality. It also gives your company a sense of shared direction. Consistency provides your employees with a template they can follow whenever they collaborate with others in your organisation. Discuss the reasons behind the changes you want to make. When your employees know the ”why” behind the change, they will trust your leadership more. This trustworthiness has a positive effect on their performance.

 

Customise the Message

Your communications strategy should create a win-win situation for your organisation. Your employees should feel they are a part of your new direction and the strategy you implement benefits them as well. Achieve this goal through customising your message. A customised message conveys a personal touch that shows your employees they matter. This also elicits a positive response and a buy-in from your team. Their engagement is important to the success of your new communications strategy. Engaged employees are likely to become your company’s biggest and most active brand ambassadors.

 

Reinforce what You Communicate

Your employees have their own way of digesting and implementing the policies and strategies you roll out. Reinforce the message you deliver to improve your communications strategy. After the initial email, social media post, and meeting, make sure to conduct follow ups. These can be within individual teams to determine how they are implementing the new communications strategy. These smaller meetings and discussions allow you to identify areas for improvement. Engaging your employees on this level enables you to get insights you can use to make your communications strategy better.

 

Manager Empowerment

Your middle managers are an integral part of your communications strategy. They’ll be the ones talking to your employees on a regular basis. Keep them in the loop whenever you make changes and improvements to your communications policies, procedures, and strategies. Empower your managers using the right platforms and giving them information about the improvements you want to make. They’ll know the ideal platforms and ways to convey your message to their respective teams. Discuss with them the details they can release and which pieces of information they can withhold until the appropriate time. Your middle managers can also field questions from your employees and provide them with specific answers.

 

Eliminate or Reduce Distractions

When you discuss your communications strategy with your employees, remove or reduce distractions. Open forums and workshops (in-person or online) are great platforms to talk about your communications strategy. Either one allows you to get the full attention of your employees. However, employees on their phones, laptops, and other devices will create distractions. Tell all participants to put their phones on silent and/or turn off all devices during the program. This enables attendees to digest all the important points of the communications strategy you want to implement. This makes it easier to enforce the policies you want to improve the efficiency of collaboration among teams.

 

Allow Employees to Provide Feedback

You’ll never know that your communications strategy is working if you don’t allow your employees to give feedback and constructive criticism. Reviewing the comments your team provides allows you to gain insights you missed when you developed your communications strategy. You can implement these insights when you think they will integrate seamlessly with your strategies. Make sure your team is comfortable in voicing out their opinions, whether it’s positive or negative. This shows you value what they have to say, and they are a part of the process in developing a better communications strategy.

 

Improve your communications strategy when you implement these best practices. Effective communications reduces confusion within your organisation and improves collaboration among units. It also allows you to reinforce the mission, vision, and values of your company.

 

We at Robookkeeper can alleviate your accounting and bookkeeping workload while you concentrate on improving your communications strategy. Our team of expert and certified accountants can keep your books updated and mistakes-free. We use first-rate cloud-based accounting software to keep your financial records secure from loss and hackers. We also offer various small business accounting services.

 

Share This

Share This

Share this post with your friends!