News & Resources
Best Practices in Improving Your Communications Strategy
One of the characteristics of a successful organisation is engaged teams. They dedicate their time and efforts in making sure the company hits its objectives within required deadlines. They are also effective in cooperating with their colleagues whenever they need to...
Strategies to Boost Your Conversion Rate
Your website’s conversion rate is one key indicator of its success and the effectiveness of your marketing strategy. Experts agree that a conversion rate of 2% is good for any niche. However, many websites (and yours might be one of them) fall way below that mark at...
Improve Your Checkout Process with these Tips
All the pages of your website must provide a smooth experience for users and shoppers. You want to funnel them through to purchasing as quickly as possible with no problems along the way. One issue might lead to cart abandonment and a failed conversion. A potential...
eCommerce 101: Ways to Improve Customer Service
Customer service is a success factor you shouldn’t overlook. Poor services might cause customers to choose a competitor. You’ll need to boost your effort when it comes to keeping a customer satisfied whenever they browse your eCommerce website. Their experience while...
Improve Your Online Store with these Tips
The impression your eCommerce site makes on visitors can either convert them into regular consumers or they’ll just be onetime customers. Their experience, whether positive or negative, can cascade into their network of colleagues, friends, and family. This can shape...
Ways to Improve Your Value Proposition
Differentiation is an important factor that sets brands apart. The companies that are able to distinguish themselves from their competitors and carve a unique position in their niche tend to be the successful ones. One of the ways to achieve differentiation is to have...