News & Resources
Best Brand Building Practices
Your brand goes beyond the colours you choose, the images on your websites, and your taglines. It is the essence of your company, the values you stand for and the value you give your customers. Without branding, it will be difficult to differentiate your company from...
Tips on Understanding Customer Behaviour
The behaviour of your consumers can dictate your company’s sales. The frequency of their purchases can have a negative or positive effect on your profits. It’s important to understand consumer buying behaviour so that you can customise your marketing campaigns and...
Ways to Improve Customer Perception
Customer perception can make or break your business. Competition is stiff regardless of your niche, multiple brands are competing with you for the same customers. Perception is reality, even if you use the best materials and support for your products and services,...
Tips on Getting Customer Reviews
An online shop that lacks reviews may seem dubious to a visitor. Potential customers would want to see reviews first before deciding to buy a product or use a service. When they see positive or negative feedback, they will use this to determine whether to trust a...
Ways to Convert Customers Using Videos
Videos are one of the most important tools that businesses use regardless of their size. Users would prefer watching a video rather than reading an article that is thousands of words long. Videos contain tone, facial expressions, and emotions when a brand delivers a...
Effective Techniques to Promote Your Videos
Videos are one of the most effective promotional tools that small businesses can use. It is a cost-effective way to convey your brand’s message to your target audience. More people are likely to watch a video rather than read an article that is thousands of words...