News & Resources
Benefits of Storing Financial Data in the Cloud
Are you looking for ways to store your company’s financial data? One of the options to consider is cloud storage. The latter provides you with a cost-effective alternative to investing in office equipment and servers. Small and big businesses have been using the cloud...
What Bookkeeping Tasks to Outsource
Outsourcing is an effective strategy that provides businesses of any size with plenty of benefits. It reduces the workload of your team, fills gaps in expertise and experience, allows you to focus on growing your company, and cuts costs. One of the tasks you should...
Create User-Generated Content Objectives
The best practices in marketing will not work for your business if you lack clear objectives. You can emulate all the strategies of your competitors but will fail to hit your targets because your approach lacks focus. This also applies to whenever you use user...
The Advantages of Publishing User-Generated Content
Engagement is an important factor of any marketing campaign. You’re likely to convert an engaged website or social media visitor. One way to generate buzz around your social media and blog posts is to use user-generated content or UGC. The latter provides you with an...
Best Brand Building Practices
Your brand goes beyond the colours you choose, the images on your websites, and your taglines. It is the essence of your company, the values you stand for and the value you give your customers. Without branding, it will be difficult to differentiate your company from...
Tips on Understanding Customer Behaviour
The behaviour of your consumers can dictate your company’s sales. The frequency of their purchases can have a negative or positive effect on your profits. It’s important to understand consumer buying behaviour so that you can customise your marketing campaigns and...