Your website will be one of the determining factors whether your business succeeds or not. It makes the first impression on potential customers. It might either entice them to browse your products or choose your competitors. The ranking of your site on search results pages can also make or break your company. Your pages need to rank high so that your target audience can easily find you. It’s vital that you improve your website to achieve your business objectives.
These are the best practices that improve your website.
Implement Conversational Marketing
This approach has grown in popularity because customers want their problems solved and questions answered immediately. Artificial intelligence, scheduled emails, and chatbots have allowed companies to improve customer experience whenever they interact with their brand. Add a chatbot to improve your website and have customer queries answered on the spot. You can program these bots to respond to simple questions. It also allows you to learn more about your target market whenever you collect data about them after they speak to a chatbot. Provide your website visitors with an option to speak with a person or leave their email address for a response. Other than attracting new visitors, bots also improve customer retention.
Add Voice Search
Voice search has many advantages that provide your company with an edge over its competitors. It’s becoming a popular alternative for shoppers looking to find what they need and want online. Focus on concise and precise answers to appear atop search engine results pages. Include an FAQ section for each product page and another one in your main website. This allows Google to provide users with rich answers they get from your site. Restructure the content of your pages to mention the main points, benefits, and call-to-action. Keep it short and use conversational language.
A Personalised Touch
A two birds with one stone approach might get you clicks and a few conversions. However, a substantial percentage of your target audience prefer a personal touch. Personalisation sets you apart from your competitors. This shows you know the needs, wants, and preferred products and services of your current and potential customers. Some would like you to call them by their first name while others want to receive suggested products that complement the items they bought from you before. A newsletter and an update about your latest offerings also go a long way in keeping customers satisfied. Use the data you collected to understand your target market. This allows you to customise your messaging, the campaigns you launch, the products and services you develop, and the type of content you publish.
Include Videos in Your Campaigns
Videos grab the attention of your intended audience. These improve your website and allow you to convert at a higher rate. Your audience is likely to engage a video compared to a long article. They can just click play and watch the video at their convenience. When a potential customer watches a video, they are also likely to move further down the sales funnel. They might make a purchase or browse the page of the featured product to learn more about them.
Create a video marketing strategy to focus your efforts and publish content that your target audience is interested in. Study your competitors and determine which topics are relevant to your audience. Identify their strengths and weaknesses to improve your content making strategies. You can also ask your followers directly for the type of topics they want covered. Pore through your site’s data to identify patterns and trends you can use for your video marketing campaigns.
Be in the Moment
A person will have their moments when they feel the need to know something, buy something, go somewhere, or do something. These micro-moments are opportunities for you to showcase your products and services. The first step to achieve your goal is to understand the reason/s your target audience chooses your brand. Buyer personas allow you to capitalise on “to buy” micro-moments that a potential customer experiences. Have a solution ready when these moments arise.
Be present in the minds of your customers through social media and other similar platforms. The easier it is to find you, the likelier a person makes a purchase. Create a user-friendly website that allows for a smooth experience whenever a visitor browses your pages. Include a call-to-action based on what you want a user to do. Publish content in various forms that piques the interest of your visitors. Focus on topics relevant to them.
Omnichannel Approach
Diversify the channels you use to reach your target market. Leverage different social media platforms and tools to maximise your resources and engage with your audience. Learn more about the social media habits of your audience so that you can use the platform they engage with the most. Customise the message and content you publish based on a platform’s effectiveness. Schedule posts based on the time with the most traffic and engagement. Interact with your followers to learn more about them. Post reviews and user-generated content to broaden your reach.
Make Posts Shoppable
Many platforms like Instagram have made their posts shoppable for their users. This has made it easier for brands to market directly to their followers and curious bystanders that happened to land on their profile. You can include a clickable ‘view products’ call-to-action button if a user wants to see more information. You can also include a short description and price of each item showcased on a post. This boosts your conversion rate and drives traffic to your product pages.
These strategies improve your website and boost not just site traffic, but also your conversion rate. Improving your website gives you an edge over the others in your niche. These improve customer satisfaction and retention. Attention to detail and staying in tune to the needs of your target market always yields good results.
If you need assistance with bookkeeping to keep up with an increase in sales, we at Robookkeeper can assist you. Our team has years of experience in bookkeeping and accounting. We offer first-rate small business accounting services. You can count on us to solve your bookkeeping needs.
