As your business grows, you’ll have to consider implementing different marketing growth strategies to achieve your objectives. The strategies and campaigns you execute should evolve to cater to an expanding audience and tougher competition. Data will also play an important role in developing your campaigns and strategies. Your organisation can use historical data to learn more about your competitors, niche, customers, and the strengths and weaknesses of your company.
These are some of the marketing growth strategies you can implement.
The Use of AI for Personalisation
AI simplifies some of the tasks you need to do involving personalisation of your customers’ experience. This tool enables you to collect and categorise data, segment customers based on your chosen characteristics, and identify which types of content your audience shares and consumes the most. AI can do most of the work while you focus on analysis and implementation. Your team can also review the data to determine if it’s relevant to your objectives. A personalised approach improves the customer experience, boosts conversion rates, and improves the quality of the data you gather and use.
Prevalence of Videos
One of the challenges to growing your business is to maintain or boost user interest in the content you publish. Publish more videos to keep your audience interested in your content. Video marketing is an effective strategy that attracts new viewers and keeps your audience engaged. Videos have a higher engagement rate compared to static photos, infographics, and articles because all a user needs to do is click play.
A video also has a higher conversion rate because users can see a demonstration of a product’s features. They’re able to see the benefits of using a product through the video. This enables a customer to decide on buying a product or not faster. Search engines favour websites that share video content compared to ones that are text and photo heavy. This means that videos improve your search engine optimisation. This type of content also enables your brand to connect with viewers because it allows you to show facial expressions and convey emotions.
Integrate Chatbots and AI Assistants
One of the marketing growth strategies you can implement is to integrate AI assistants and chat bots to your website and other tasks. 24/7 customer support is a game changer for brands that want to provide value to their customers. Bots and AI can address this need for you. Create common questions and answers your bots can respond to and integrate them into their algorithm. They can respond to simple queries and provide real-time assistance regardless of the time and day.
They can provide information and details to customers from your company’s knowledge base. Bots can direct customers to pages on your site such as a product page, additional resources, and other information they might need. They can also recommend complementary products and services that a customer might need. They can collect data from customers, and you can give them extra work without going over budget.
Campaigns Directed at User-Generated Content
User-generated content campaigns provide you with multiple benefits. User-generated content builds trust among your audience and generates a perception of authenticity around your brand. Posting content your audience creates boosts engagement in the form of likes, shares, and comments. It is also a cost-effective way to market your brand and extend your company’s reach.
The videos your customers create is one way of highlighting the benefits and features of your product. This authentic type of content might convince a viewer to purchase or at least pique their interest to learn more about your offerings. The reviews they post on your social media profiles and website might be a determining factor of a visitor when choosing among products. Host a contest to incentivise your audience into making content. Establish guidelines and include prizes to pique the interest of your followers. Contests can generate buzz around your brand which can lead to more social media followers. Include user-generated content campaigns in your marketing growth strategies to grow your audience.
Create Interactive Content
You’ll face tough competition when you try to gain and retain the attention of your target audience. Interactive content might give you an edge over your competitors. Active participation increases the engagement and enjoyment of your audience. Send out surveys and start polls to learn more about your customers. Seek their opinions, feedback, reviews, and possible recommendations about your products and services. This allows you to improve and customise future offerings and content. Post quizzes about your company, brand, and products for your most loyal customers to answer. Offer 360-degrees experiences for website visitors. Include videos that showcase your office and company culture. Live stream some of your company’s events or host podcasts which include industry experts. These types of content pique the interest of your audience and boost engagement.
Combining Live and Virtual Experiences
Set your brand apart from the rest with memorable experiences your target audience will never forget. Mix live and online events that your company is hosting. These can vary from charity events to feeding programs to coastal clean ups to parties to live music. Consider live streaming your company’s year-end party, webinar, or an industry talk you’re hosting. These events allow you to broaden your reach and stir interest among your target audience. Don’t forget to monitor attendance, ask for feedback about the event, and track engagement such as number of viewers, likes, comments, and shares. Data enables you to identify ways you can improve future events, follow-up on leads, and customise future campaigns.
Repurpose Content
One of the marketing growth strategies you can implement is repurposing content. This approach allows you to expand your reach and tap into a new market. Identify top performing content such as articles, videos, and infographics. Monitor metrics such as comments, shares, and likes. Once you determine your most popular content, you can repurpose them into videos or graphics. You can add more information about the topic depending on the medium you use. Diverse the channels you use to promote content to increase views, likes, comments, and shares.
These marketing growth strategies enable you to achieve your objectives. If you need assistance with bookkeeping and accounting, we at Robokkeeper can provide you with the expertise you need. Our team offers first-rate small business accounting services.
