Customer perception can make or break your business. Competition is stiff regardless of your niche, multiple brands are competing with you for the same customers. Perception is reality, even if you use the best materials and support for your products and services, your customer might still choose another brand. It is important to build brand perception and connect with your target audience.
These are some of the practices you can implement to improve customer perception.
Understand Audience Perception
One way you can improve customer perception is to ask them directly. Your customers are willing to answer surveys about their perception of your products, services, and brand. Send the survey to their email or post it on your social media accounts. Their responses enable you to determine areas for improvement. Implement best practices that entice your customers to leave reviews. Read these reviews and comments about your products and services on platforms where you publish them. Doing so enables you to glean insights you can implement for future campaigns and product development.
Openness to Negative Comments
It is nice to have plenty of positive reviews and feedback, but these can be a double-edged sword. It may lead to complacency and stagnation. Be open to negative reviews because you can learn from them. Identify trends in customer complaints. Some customers might see gaps in your services and products which you can easily rectify and improve on, only if you had been open to getting these insights.
Maintain Rapport with Customers
Maintain a strong connection with customers; doing so enables you to develop your business relationship with them. Achieve this goal through regular communication on social media, emails, and direct messaging just to name a few platforms. This approach allows you to learn more about them such as their needs, wants, pain points, and feedback about the products and services you offer. Personalise your interaction with them and give a response as quickly as possible.
Publish User-Generated Content
Your brand benefits whenever you publish user-generated content. This boosts customer’s experience whenever they engage with your social media profiles or browse your website. Post and share memes, videos, reviews, unboxing, Instagram posts, and other types of user-generated content on Facebook, LinkedIn, and your other social media accounts. This enables you to develop a better relationship with your customers.
Display Customer Reviews
Improve customer perception by publishing their reviews on your website and social media platforms. An undecided visitor wants to see other people’s reviews that can help them decide whether to buy your products or not. Showcase the positive reviews you have earned, but also include negative feedback. Your potential customers will have doubts about a product that has a perfect score.
Responsive Support Team
Assist your customers in various ways and in a compassionate manner. Doing so has a positive effect on brand perception and customer service. Train your support team to respond quickly and politely to customer queries and problems. Implement standardised answers, but provide your team with flexibility based on the needs of a customer. Provide various contact points such as email, phone number, and through social media. This makes it easier for customers to contact you.
Improve customer perception with these proven practices. Positive customer perception improves the standing of your brand in the eyes of your target audience. If you need assistance with bookkeeping, we at Robookkeeper can provide you with experienced virtual bookkeepers. We offer bookkeeping services for small business owners at a competitive price.
